Remedy Barre
Remedy was a barre and foam rolling studio based in Oakland, CA. I partnered with the business owners to create the brand identity and social media strategy ahead of the studio’s grand opening. As barre is often considered feminine with its ties to ballet, the goal for the logo was to balance the grace and motion of barre movements with an athletic sensibility.
Project scope:
logo design, social media strategy + creative assets, custom hand lettering, postcard designs
Role:
Art Director / Lead Designer
Process:
Discussed Remedy with business owners to determine the intended target market and brand keywords
Researched branding and social media presence of local and national barre and fitness studios
Designed logo and color palette options for review and narrowed down to one final version
Developed social media strategy and sample social assets
Designed and produced supporting marketing materials
Logo design
Social media assets + creative strategy
Custom hand lettering for use on product and marketing materials
Grand opening postcard design with class schedule
Informational postcard design