Project scope:
Walmart.com homepage banner, brand landing page, supporting site assets, dedicated email

Role:
Senior Designer, responsible for creating all campaign site / email marketing assets + design documentation for internal review

Process:

• Reviewed campaign concept direction with Art Director and Creative Director

• Strategically created site wireframes based on business needs, project goals, and competitive research

• Developed design mockups in close collaboration with the copywriter

• Reviewed designs with business partners in several points throughout the project > made edits and pivoted as needed

• Uploaded approved assets for production team to slice and push to site