Project scope:
Janieandjack.com homepage banner, campaign landing page, boy and girl denim fit guides, supporting site assets, dedicated emails

Role:
Senior Designer, responsible for creating all campaign site / email marketing assets

Process:

• Partnered closely with digital marketing manager to strategically create site and email wireframes 

• Selected imagery from photoshoot contact sheets and made notes for retouching team

• Developed design mockups in close collaboration with the copywriter

• Presented mockups to upper management at weekly creative reviews

• Sliced and loaded final creative, tested emails, and reviewed test site prior to launch