Project scope:
Create the first full page takeover assets on the walmart.com homepage, announcing the Macbook Air- available for purchase directly from Walmart for the first time ever.

Role:
Art Director

Process:

• Reviewed campaign concept direction with Creative Director and Walmart tech team

• Strategically created site wireframes based on business needs, project goals, and competitive research

• Developed design mockups in close collaboration with the UX team, copywriter, and senior designer

• Reviewed designs with business partners and gained approval from the vendor

• Handed off approved assets