Walmart.com redesign
The Walmart homepage was redesigned with the customer journey in mind. Product-focused, seasonally relevant, and with the app/mobile experience prioritized.
Project scope:
Create a brand new modular homepage design, making it easier to highlight Walmart’s broad assortment, all before the first scroll.
Role:
Art Director
Process:
Collaborated closely with creative director, designers, copywriters, and UX team throughout the concepting, testing, and development stages of the redesign
Created prototypes and reviewed designs with business partners and senior management
Oversaw the handoff process and ensured final assets appeared live on site as intended
Walmart.com redesign launch
Cohesive seasonal moments with multiple linking destinations
Redesign media coverage
Before: Limited real estate for storytelling and product features
After: Grid format allows for multiple products to be highlighted in a single scroll